"Tech Solutions - one byte at a time!"
DigiBytes.com is the digital library of solutions for business and technology professionals.

Login Register Login
For Admins

Maximizing Your Social Commerce

White Paper Published By: Oracle
Oracle
Published:  Sep 10, 2012
Type:  White Paper
Length:  7 pages

Combining customer data and social media presents an enormous but largely untapped opportunity for merchants. A few early adopters have succeeded in going beyond a passive "monitoring the conversations" exercise or placing a storefront on Facebook by pairing customer data from social media channels with their existing CRM, Web analytics, merchandising and e-commerce systems. Industry observers contend that this shift, which some have called "social CRM" or "sCRM," represents the next great wave in online commerce.



Tags : 
oracle, social commerce, customer data, social media, crm

Modern Analyst Media Modern Analyst Media
Modern Analyst Requirements Modern Analyst Media Modern Analyst DigiBytes
Copyright 2009-2014 by Modern Analyst Media LLC Home  |  Featured Bytes  |  Popular Bytes  |  All Topics  |  Vendor Directory