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4 Keys to Personalizing the Web Experience

White Paper Published By: IBM
IBM
Published:  Oct 15, 2013
Type:  White Paper
Length:  8 pages

Today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off.



Tags : 
ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities, online and offline, customer interests, website traffic, referring sites, referring keywords, ibm smarter commerce, business intelligence, web service management, content delivery, customer experience management, search engines, service management

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