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Marketing Automation Simplified: The Small Guide to Big Ideas

White Paper Published By: Oracle
Oracle
Published:  Nov 21, 2013
Type:  White Paper
Length:  24 pages

More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. 

The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize:

  • Data and targeting
  • Email marketing
  • Lead nurturing
  • Lead scoring
  • Content marketing
  • Sales enablement



Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, business intelligence, data integration, data mining

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