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WP Location Based Services (Us Pilot Only)

White Paper Published By: Cisco
Cisco
Published:  Apr 10, 2015
Type:  White Paper
Length:  11 pages

Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.



Tags : 
cisco, lbs, it technology, wifi, analytics, wireless networks, mobile computing, wireless application software

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