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Beyond Retail: Merchandising in the Age of Infinite Aisles

White Paper Published By: Oracle
Oracle
Published:  Mar 08, 2016
Type:  White Paper
Length:  9 pages

Retail has come a long way since the birth of ecommerce in the 1990s, as have consumer expectations. At its core however retail is still about one thing: ensuring the right products get to the right people when and where they are wanted.

However, achieving this in today’s market has become a challenge rich in complexity. Consumers regularly cross back and forth between in-store and online and the lines have blurred as retailers encourage customers to place and pick up online orders in-store.



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