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The B2B Marketer’s Definitive Guide To Omnichannel

White Paper Published By: Radius
Published:  Jul 24, 2017
Type:  White Paper
Length:  51 pages

Omnichannel marketing doesn’t need you to reinvent the wheel. It’s just the next step in the natural progression of modern B2B marketing - marrying buying behavior with brand experience.

We’ve seen Omnichannel Marketing in action across a wide range of companies and we’re convinced that marketing teams need to move to a customer-centric model.

In this eBook, we’ll help you do exactly that by:

• Defining Omnichannel Marketing
• Explaining how it compares to alternative methods
• Illustrating the benefits of Omnichannel
• Showing you how to get started

Tags : 
radius, omnichannel, customer data, unified customer, b2b marketing, customer experience management

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