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5 ways to boost customer journeys

White Paper Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published:  Feb 23, 2018
Type:  White Paper
Length:  11 pages

In the beginning, the marketing landscape was easier to navigate, with just a few select channels to reach your customers through. However, as it constantly evolves, this landscape is quickly becoming a fragmented world. In the frantic scramble to become king of the hill, marketers grab hold of as many channels as they can, but often without an overall strategy to pull together one uniform message. The result? They spread themselves thinly across multiple channels, which results in shattered messaging.

Tags : 
customer, journeys, marketing, channels

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