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Dotmailer Best Practice Cheatsheet: First Impressions Count

White Paper Published By: Dotmailer
Published:  Nov 06, 2018
Type:  White Paper
Length:  5 pages

First impressions count. Capture your audience with killer subject lines. The subject line is your brandís first impression, and we all know how crucial it is to get that right. After all, whatís the point of creating a beautiful email design, some killer copy, and an irresistible CTA, if the only person to see it is the trash monster? The cold, hard truth of today is that one third of consumers will delete an email after reading its subject. 

Read this cheat sheet to find out more!

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