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buyer insights

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Published By: Select Hub     Published Date: Nov 07, 2017
Interactive analyst report gives you comparison ratings, reviews and pricing from actual software selection projects. Unlike some ratings, SelectHub product scores are taken from multiple sources including top analysts and actual buyers of the software—ideal for your shortlist. Find the right BI analytics tools: • Actionable insights from experts: In plain language, find out how each product supports the functions that matter most to your company. • Key requirements criteria: Get a comprehensive list of the key requirements for use in your software evaluation and vendor selection. • Easy pricing: Get recommendations and pricing for solutions matching your business needs. • Includes practical guide: How to Buy Business Intelligence Software Over 80 business analytics and BI tools evaluated. The SelectHub platform contains expert software analysis across key criteria and vendor data. These built-in analyst ratings are combined with subjective user ratings to create SelectHub ratings r
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Select Hub
Published By: Adobe     Published Date: Sep 26, 2013
Enterprises strive for ever-greater business impact from their online presence, demanding more from Web content management than it has traditionally delivered. In this Gartner report, you'll find how well WCM vendors are responding, providing insights for buyers and those reviewing their existing applications.
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web content management, buyer insights
    
Adobe
Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: HP     Published Date: Feb 02, 2015
This IDG paper highlights voice-of-the-IT-buyer research results for enterprise organization decision makers and their insights on the challenges and opportunities for IT organizations to drive innovation, transformation and improved delivery against business expectations. Register to read what areas of improvement IT decision makers foresee with an optimized infrastructure.
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HP
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: Brandwatch     Published Date: Jun 20, 2013
In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputation monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo
Published By: IBM     Published Date: Oct 10, 2013
To better understand the value that firms are deriving from Unified Communications (UC), the status of its adoption, and the barriers to full implementation, IBM engaged Forrester Consulting to survey network and telecom buyers and reflect upon existing research. Data from this survey, combined with existing research and insights, yields a picture of UC deployment and decision-making in enterprises.
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mobility, business outcomes, unified communications, business communications, ibm, uc deployment, enterprises, research and insight, decision-making, forrester consulting, understanding value, business values, firm goals, telecom buyers, implementation, valued data, wireless, network management, data center
    
IBM
Published By: Clicktale     Published Date: Sep 26, 2016
In this first paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back. Learn how you can harness buyer personality insights to grow your online business.
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clicktale, psychology, customer experience, customer reach, conversions, customer retention
    
Clicktale
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
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