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Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology
    
Oracle
Published By: Cisco     Published Date: Jun 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
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Cisco
Published By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
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change, landscape, corporate video production, quantum
    
Quantum
Published By: Oracle     Published Date: Nov 27, 2017
Customer service has an opportunity to be a much more strategic weapon for businesses that understand its power. To do this means moving away from what has traditionally been viewed as a back-end operation and cost center to what is now being viewed as a brand-focused profit center. The primary driver of this sea change is engaged and empowered consumers, who want to get the answers to their questions anytime, anywhere, on any device they choose.
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communications, telecom, financial services, insurance, technology, retail, wholesale distribution, manufacturing, discrete, consumer goods
    
Oracle
Published By: RCN Business     Published Date: Nov 11, 2014
In a changing business climate, you're only productive as the technology that supports you. In fact, having the right services can mean the difference between one more happy sale or one less customer. Don’t settle for "one less" - get the right solution for your business with RCN Business Services. RCN Business Services offers a full suite of communications products and services to businesses of all sizes, including Internet, voice, video and network solutions. We are a facilities-based provider that offers extensive fiber density with redundancy and superior performance. Spanning over 6,000 miles, the advanced fiber-rich network is completely diverse from other communications providers, enabling businesses to experience exceptional customer service, quicker installation and issue resolution. RCN Business operates on three fundamental tenets: Partnership, Choice and Technology. These fundamental tenets guide how RCN Business approaches the sales process, addresses its customers, and supports its products and services. Partnership: The process starts with a dedicated RCN Business account representative actively listening and learning the needs, goals and challenges of a business. The trained and experienced RCN Business staff then delivers a customized solution. Choice: RCN Business understands that one size does not fit all. The goal is to create a reliable, customized technology solution that contributes to a business’s success and growth. Technology: Technology and customer support are critical to any business. With RCN Business owning and having full control of its network, businesses get local U.S. based operations, faster response times and a continuous monitoring for superior uptime.
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lan, voip, business communication, wan, pbx, networking, wireless
    
RCN Business
Published By: Sitrion     Published Date: Oct 04, 2016
Communications is all about making sure all employees are engaged, aligned, and informed. It is your opportunity to leverage mobile technology and employee apps to improve your communications—connecting remote workers with the enterprise, saving money and time, and empowering employees to be more productive. Download this white paper to learn more about how mobile can help you reach and engage with your remote workforce
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Sitrion
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy
    
Cisco
Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Polycom     Published Date: May 27, 2010
This informative guide features 10 business people making their voices heard. Each person showcased in the guide raises a key challenge they face in business communications, such as lowering TCO, managing complex technology, and scalability.
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polycom, hosted voip, tco, business communication, voice over ip, video conferencing system, hd voice, ip networks, ip telephony
    
Polycom
Published By: Epicor     Published Date: Feb 23, 2018
Manufacturers—like those in the retail and communications industries—are seeing modern technology and increased customer expectations drive new business models across the industry. Industry 4.0 is a common name for the strategy that allows companies to automate and digitize the manufacturing process, as well as keep pace with the demands of today’s customers. By downloading this Epicor-sponsored content, you’ll learn more about Industry 4.0 and how to apply it to your manufacturing business, including: • How to deliver on the promise of Industry 4.0 • How to prepare your organization for Industry 4.0 Download the content now, and discover how your manufacturing business can keep pace with today’s trends.
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industry 4.0, cloud, manufacturing
    
Epicor
Published By: Avaya     Published Date: Mar 10, 2016
This research set out to investigate opinions among IT professionals around the world about SDN technology and its future in their organisation. It explores the network problems companies experience and their expectations of SDN to solve them. It also looks at the current adoption status for SDN and what is holding companies back from adoption.
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technology, business optimization, communications, information technology, reports, network management, best practices, content delivery, productivity, project management, service management
    
Avaya
Published By: LifeSize, a division of Logitech     Published Date: Jan 12, 2011
There are key points to consider when looking for a videoconferencing system. As independent Telecommunications and IT consultants, part of what we do is to evaluate various products and systems regularly for mid-to-large enterprise clients, from 500 to over 30,000 employees. At a high level evaluation elements include costs, technology and features, and service.
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lifesize, roi, telecommunication, best user experience, ip networks, ip telephony
    
LifeSize, a division of Logitech
Published By: 8x8, Inc.     Published Date: Apr 23, 2013
Cloud communications technology not only offers more flexible ways to communicate and collaborate, but it’s your best bet for business continuity in the face of disaster.
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8x8, cloud, cloud computing, cloud communications, cloud communications technology
    
8x8, Inc.
Published By: 8x8 Inc.     Published Date: Aug 09, 2017
There is a crisis in enterprise communications and collaboration, due in large part to the diversity of technology and application silos that create user complexity and confusion. As cloud and mobile become the convergence points for enterprise communications and collaboration, enterprise planners have to focus on a global open cloud strategy to facilitate effective internal and external collaborative business workflows
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cloud, open cloud strategy, mobile, workflow, enterprise planning
    
8x8 Inc.
Published By: Riverbed     Published Date: Apr 24, 2015
A whitepaper describing application performance management and new opportunities offered by unified communications technology.
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api, unified communications, applications, monitoring, application management, communications, network performance, network performance management, best practices
    
Riverbed
Published By: Ooyala     Published Date: Dec 09, 2014
Another critical sign of the times is that the Internetdriven evolution of TV and video is now embraced, rather than spurned, by the TV establishment. HBO, CBS and others are touting new IP-delivered offerings. Charter Communications CEO Tom Rutledge says the number of programmers planning OTT deployments is good for the cable industry, which will have more flexibility in content bundling; and good for the consumer, who will have more choice. And discussing heightened competition for audiences and ad dollars in VARIETY, Josh Sapan, president-CEO of AMC Networks, referred to “an almost unstoppable trend for technology to facilitate consumer discretion and choice.”
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multi-device, mobile video, multi-screen, mobile, tablets, long-form video, networking
    
Ooyala
Published By: 8x8 Inc.     Published Date: Jun 16, 2017
In today’s highly competitive business environment, top companies will be the ones that have developed innovative ways to create stellar communications experiences that keep the end users engaged—employees and customers alike. Video and Web conferencing have become well-established tools to drive rich internal as well as external communications. However, to make an impact, these collaboration tools must be reliable and intuitive to use. Continuous communication offers hassle-free integrated user experiences that fit today’s mobile work styles. Technology advancements and changing perceptions are opening up innovative opportunities, which offer businesses new avenues to create a competitive edge. Smart companies must catch on or get left behind.
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market shaping trends, consumerization, user-driven it, web conferencing, solution spotlight, 8x8 virtual office meetings, use cases, customer examples
    
8x8 Inc.
Published By: Oracle     Published Date: Feb 03, 2012
This online study polled e-business executives at 60 midsize companies ranging from retailers and consumer product manufacturers to telecommunications and technology providers.
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service, software-as-a-service, pms, product management, knowledge management, enterprise applications
    
Oracle
Published By: Plantronics     Published Date: Sep 27, 2013
Devices can ‘talk amongst themselves’. Technology jargon is often confusing and complicated. And more often than not, the only people that understand the terminology are the people that coined it to begin with. For example, take the term Unified Communications (UC). If you say it a few times and really think about it, you’ll probably get a sense for what it means. But just in case you don’t, let’s break it down and talk about how it can help you.
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unified communications, unified communications solutions, communications, technology, collaboration tools, wireless communications
    
Plantronics
Published By: Comcast Business     Published Date: Mar 24, 2015
New research findings, new technologies, and the evermore urgent needs for speed and cost-efficiency are converging to drive a revolution in medicine. Supporting this convergence are high-speed secure telecommunications networks, enabling unprecedented teamwork among institutions, researchers, practitioners and patients to create a new paradigm: telemedicine, the exchange of medical information via electronic communications among dispersed facilities and patients to improve patient health. Download this white paper to learn more about telemedicine.
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bandwith, ethernet communications, medicine, telemedicine, telecommunications, healthcare technology, networking, it management, wireless
    
Comcast Business
Published By: Comcast Business     Published Date: Mar 24, 2015
The digitization of data has empowered both healthcare providers and patients to improve how, when and where healthcare is administered, giving patients greater control over their personal health and well-being. The key to success lies in the ability to get the right information to the right people at the right time. And a crucial enabler of improved communications is the ability to transfer data across like and disparate systems through mobile technology. This was the topic at a recent focus group Comcast Business held at HIMSS14 that included healthcare IT professionals from six leading healthcare providers. The participants shared the following insights on how advancements in data mobility can engage the entire healthcare ecosystem and help improve patient outcomes. Download this white paper to learn more.
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healthcare, patient care, communication, electronic health records, remote diagnostics, mobile technology, networking, security, it management, wireless
    
Comcast Business
Published By: Oracle     Published Date: Oct 22, 2015
In his annual list of strategic issues for the CIO, tech blogger and Oracle chief communications officer Bob Evans estimates the CIO fulfills four major roles, each of which directly contributes to the success of the business. Look around at the retail IT leaders you admire most and you will find that they fulfill every role. This eBook takes a closer look at the Business Transformer, Customer Expert and Advocate, Technology Visionary and the Culture Warrior.
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oracle retail, retail cio, retail it leaders, business transformer, customer expert
    
Oracle
Published By: XO Communications     Published Date: Jul 22, 2015
It’s time to think differently about business communications. There really is a better solution to your business technology challenges. Watch now and find out what the Etherverse can do for you.
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XO Communications
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