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Published By: Oracle CX     Published Date: Sep 13, 2017
5 Ways to Drive Profitable Growth Through Improved Customer Experience
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customer experience, competitve advantage, relationships, omni-channel
    
Oracle CX
Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore
Published By: Nuance Communications     Published Date: Jun 17, 2009
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
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nuance, retail banking, fraud, identify, contact, theft, outbound, business risk
    
Nuance Communications
Published By: SAS     Published Date: Jun 05, 2017
"The connected customer is an individual who is intimately connected to the data, outcomes, decisions and staff associated with any relationship to an organization.  To create personalized experiences, companies across all industries must pursue a more connected relationship with their customers through technology and processes focused on delivering relevant personalized experiences whenever possible. In this report, Blue Hill explores the key traits associated with supporting the connected customer through the internet of things, and provides guidance on why the internet of things will be essential across the general business landscape. "
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SAS
Published By: IBM     Published Date: Oct 03, 2017
Every day, torrents of data inundate IT organizations and overwhelm the business managers who must sift through it all to glean insights that help them grow revenues and optimize profits. Yet, after investing hundreds of millions of dollars into new enterprise resource planning (ERP), customer relationship management (CRM), master data management systems (MDM), business intelligence (BI) data warehousing systems or big data environments, many companies are still plagued with disconnected, “dysfunctional” data—a massive, expensive sprawl of disparate silos and unconnected, redundant systems that fail to deliver the desired single view of the business.
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data, enterprise resource planning, customer relationship management, business intelligence, data management systems
    
IBM
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
    
Mcorp Consulting
Published By: LifeSize, a division of Logitech     Published Date: Sep 08, 2015
In today’s globalized business environment, the need to build strong relationships with partners, suppliers, internal teams, investors and customers is more important than ever. High-quality video conference calls enable you to communicate as effectively as actually being there in person, helping you to build the engaging relationships needed for success in business.
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video conferencing, speed, competitive advantage, scale, business continuity, network management, quality of service, web development
    
LifeSize, a division of Logitech
Published By: Genesys     Published Date: Jun 07, 2017
Get this eBook now to learn: - How to engage with your customers in an ultra-connected world - How to make your customer engagement operations easy and efficient - Why it’s time for an all-in-one cloud contact center solution
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genesys, customer experience, customer relationship management, contact center, cloud contact center, customer engagement
    
Genesys
Published By: Avaya     Published Date: Jun 15, 2016
"Differentiate your organization through customer engagement Improving customer experiences has replaced operational efficiency gains as the top objective in customer care executives’ agendas. This Aberdeen report details how “best-in-class” firms are achieving greater customer retention and annual growth as a result. Discover more in the report now >"
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networking, crm, software
    
Avaya
Published By: Cherwell Software     Published Date: Apr 07, 2016
Seattle Cancer Care Alliance (SCCA) serves as the clinical arm for research and treatment studies for Fred Hutchinson Cancer Research Center, University of Washington Medicine, and Seattle Children’s. The organization’s outsourced IT service desk operated adequately, but a desire for financial savings, enriched customer relationships, and improved HIPAA compliance drove SCCA to seek out another solution.
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best practices, customer support, business intelligence, business optimization
    
Cherwell Software
Published By: Aria Systems     Published Date: Jun 15, 2016
"Differentiate your organization through customer engagement Improving customer experiences has replaced operational efficiency gains as the top objective in customer care executives’ agendas. This Aberdeen report details how “best-in-class” firms are achieving greater customer retention and annual growth as a result. Discover more in the report now >"
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Aria Systems
Published By: Cisco     Published Date: Jun 21, 2016
Enterprises are leveraging advancements in what IDC calls “3rd Platform” technologies — cloud, Big Data, mobility, and social — to create new business opportunities and gain competitive advantage. These trends are putting more pressure on IT organizations to transform their datacenter operations to better support business initiatives aimed at reducing costs, increasing revenue, and strengthening customer relationships. This has driven increased demand for converged or integrated systems that provide the tools needed to reduce capital costs, improve operational efficiencies and, ultimately, increase agility within the datacenter.
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Cisco
Published By: DocuSign     Published Date: Mar 23, 2016
Customer Relationship Management (CRM) platforms have been around for more than a decade, but they are no longer just for big enterprises selling expensive technology. Now companies of all sizes and industries are enjoying the power of CRM systems to improve sales effectiveness and customer loyalty. The key to this new wave of adoption are the many valuable add-ons and integrations, like DocuSign, that can greatly augment the user experience. This ebook explores ways to improve your CRM productivity and usability.
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DocuSign
Published By: Datastax     Published Date: Nov 07, 2017
Customer experience is no longer a nice-to-have-it's a necessity. According to Forrester, 8 out of every 10 companues aspires to be great at customer experience but only 1 in 5 are actually achieving that. When was the last time you assessed how your company is addressing its customer experience initiatives? We live in the "age of everything", where every person object, and program is communicating 24-7-365. It's become cliche to say that the Internet has revolutionized our world, and that's because it has. Customer experience at the enterprise level means turning your company into a friend and/or colleague of the customer - transforming the relationship via deep knowledge of the customer: not just what they've done but what they're doing now. This eBook explores the hard questions you need to be asking yourself and your company in order to get started on or to accelerate your customer experience journey. Are you ready? Read to find out.
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Datastax
Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
    
First Data
Published By: SAS     Published Date: Apr 16, 2015
Former Intel CEO Andy Grove once coined the phrase, “Technology happens.” As true as Grove’s pat aphorism has become, it’s not always good news. Twenty years ago, no one ever got fired for buying IBM. In the heyday of customer relationship management (CRM), companies bought first and asked questions later. Nowadays, executives are being enlightened by the promise of big data technologies and the role data plays in the fact-based enterprise. Leaders in business and IT alike are waking up to the reality that – despite the hype around platforms and processing speeds – their companies have failed to established sustained processes and skills around data.
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SAS
Published By: Cisco     Published Date: Jun 21, 2016
Enterprises are leveraging advancements in what IDC calls “3rd Platform” technologies — cloud, Big Data, mobility, and social — to create new business opportunities and gain competitive advantage. These trends are putting more pressure on IT organizations to transform their datacenter operations to better support business initiatives aimed at reducing costs, increasing revenue, and strengthening customer relationships. This has driven increased demand for converged or integrated systems that provide the tools needed to reduce capital costs, improve operational efficiencies and, ultimately, increase agility within the datacenter.
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Cisco
Published By: HPE     Published Date: Dec 05, 2014
The HP Flex-Bundles for Exchange 2013 are right-sized solutions including servers, storage, networking and services that have been optimized for Microsoft Exchange. There are two HP Flex-Bundles for Exchange. One has been configured for customers who have 200–499 mailboxes and another one for customers with 500-1000 mailboxes. These solutions are low risk investments because HP understands how to build infrastructures for Microsoft environments and applications. HP and Microsoft have the longest standing relationship in the IT industry spanning 30 years. During this time, HP has gained a deep and comprehensive understanding of Microsoft products. HP has more than 34,000 trained Microsoft specialists, with over 13,000 of them attaining Microsoft-certification. HP has been named Microsoft Enterprise Partner of the Year five times and is Microsoft’s largest Gold Certified partner.
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platform, technology, lync, server, sql, flex-bundles, proliant, processors
    
HPE
Published By: HPE     Published Date: Mar 23, 2015
With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
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HPE
Published By: Infor     Published Date: Jan 03, 2011
How banks and other financial firms can rebuild and measure the trust they've established with customers.
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infor, banking and financial services, crm, customer relationship management, financial management
    
Infor
Published By: Infor     Published Date: Jan 03, 2011
Strategies for growth and loyalty in multi-channel customer-oriented organizations.
Tags : 
infor, customer loyalty, customer interaction, customer relationship management, crm
    
Infor
Published By: Infor     Published Date: Jan 03, 2011
When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it's not enough for a merchant to boast reams of data if that data can't be quickly accessed and manipulated to seize marketing opportunities.
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infor, crm tool, customer relationship management, pier 1 imports, data management, data warehousing
    
Infor
Published By: Infor     Published Date: Jan 03, 2011
When members began expressing wishes to have more exposure to information on financial investments that meet their individual needs, Navy Federal decided to turn to technology that would combine available member data into a comprehensive solution and allow real-time decisions.
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infor, navy federal, credit union interaction advisor, case study, customer relationship management data, financial investment
    
Infor
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