direct marketing

More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.

Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.

Strategies for State, Local, and Education IT Management View this webinar to learn about how the explosive growth of data calls for new approaches from IT management. You'll hear from a panel of state, local, and education IT decision makers how increasing scale and complexity of data collection and storage are challenging their departments to adapt. Participants: Mark Meyers is the CTO and DIS Director of the state of Arkansas Dr. Paul Kim is the CTO and Assistant Dean of the Graduate School Education at Stanford University Leo Leung is the VP of Corporate Marketing at Scality Bob Schaar is the Segment Solutions Leader for SLED and SMB at Hewlett Parckard Enterprise Wyatt Kash is the VP of Content Strategy at Fedscoop

Epsilon and the Direct Marketing Association's Email Experience Council released the Q1 2012 North America Email Trends and Benchmarks which show a steady increase in open rates over both Q4 2011 and Q1 2011.

This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.

In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.

In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.

Securing the Physical, Virtual, Cloud Continuum Virtualization and cloud computing are radically altering data center operations. In this webinar, Ted Ritter, Senior Research Analyst at Nemertes Research, and Harish Agastya, Director of Product Marketing at Trend Micro, discuss the rise of virtualization and cloud computing and the impact this is having on security best practices and next-generation security technologies.

According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar.

This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.

Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.

Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.

This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.

Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.

Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.

With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!

How do you stand out from the rest of the pack, while trying to spend less and deliver better results? This paper examines 5 secrets to one overlooked media that is paying big dividends for organizations in a range of industries.

Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.

For Ecommerce and Direct Marketing professionals: As a result of displaying the TRUSTe seal, The Pros saw an enormous 84% lift in Purchases by those landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor lift. See how you can mirror these results today.

Ecommerce, Web Development and Design, and Direct Marketing professionals can take advantage of a new program designed to gauge your organization's privacy level. Thousands of companies leave the intricacies of privacy management to TRUSTe, 13 year old leader in online privacy. Gain an overview of the program today.

Meet Liz, a Director of Marketing, and journey with her as she looks for innovative ways to brainstorm and share content with both her internal teams and external agency partners. Liz discovers Box, a simple cloud-based content and file sharing solution that improves collaborative control.

Claudia Innes, Corporate Marketing Director for Fairchild Semiconductor, Inc. discusses their use of the SyberWorks Hosted e-Learning Solution to create a marketing-information portal to provide marketing and performance support for their sales staff, sales engineers, partners, and distributors in the power-supply segment.

Being successful today and in the future will require a smarter marketing approach. Advertising clutter is at an all-time high and consumers are overwhelmed with thousands of marketing messages every day. There's more and more online and offline messages competing for our limited attention and most of us cannot deal with the tidal wave of advertising aimed in our direction.

If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.

Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.