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grande guide

Results 1 - 17 of 17Sort Results By: Published Date | Title | Company Name
Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Tags : 
lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation
    
Eloqua
Published By: Oracle     Published Date: Jul 09, 2014
The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic - in this case, B2B Blogging - with minimal investment in time.
Tags : 
b2b blogging, a guide to b2b blogging, the power of business blogs
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
Tags : 
grande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
Tags : 
grande guide, lead nurturing, nurturing, lead generation, management, big data, marketing, digital marketing
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : 
zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation
    
Oracle
Published By: Eloqua     Published Date: Aug 02, 2013
Lead scoring. It’s not voodoo marketing anymore.
Tags : 
lead, lead scoring, qualification rate
    
Eloqua
Published By: Eloqua     Published Date: Aug 02, 2013
Turn tire kickers into customers (and other lead nurturing cliches that actually work).
Tags : 
lead nurturing, oracle eloqua, lead, nurturing
    
Eloqua
Published By: Eloqua     Published Date: Aug 02, 2013
Make content king. So your products get the royal treatment.
Tags : 
b2b, content marketing, content, marketing, assets, b2c
    
Eloqua
Published By: Eloqua     Published Date: Sep 11, 2013
Make content king. So your products get the royal treatment.
Tags : 
oracle, b2b content marketing, marketing content, content marketing
    
Eloqua
Published By: Eloqua     Published Date: Sep 11, 2013
Turn tire kickers into customers (and other lead nurturing cliché’s that actually work.
Tags : 
oracle, lead nurturing, oracle eloqua
    
Eloqua
Published By: Eloqua     Published Date: Sep 11, 2013
Lead scoring. It’s not voodoo marketing anymore
Tags : 
oracle, oracle eloqua, lead scoring, grande guide to lead scoring, accurate lead scoring
    
Eloqua
Published By: Oracle     Published Date: Dec 11, 2014
There are so many social options for businesses these days it can be overwhelming. This guide gives you some helpful tips on choosing what communities – from online forums and content hosting sites to brand communities and Q&A sites – are right for your business goals. How do you plan for participation? How do you ensure the highest value is delivered. And do you need a designated community manager? Find out.
Tags : 
oracle, eloqua, creative kickstarter, q&a, monitoring, networking, it management, knowledge management
    
Oracle
Published By: Oracle     Published Date: Dec 11, 2014
It used to take just a slidedeck and some brochures to “enable” the sales team. Not anymore. With modern marketing technology, you now can arm sales with ESP-like insights on their prospects’ online activities in regards to your products and services. This guide reveals the insights and ammunition Modern Marketing offers around determining buyer readiness and the most effective ways to engage each, individually. Read it now.
Tags : 
oracle, eloqua, sales enablement, high-quality leads, productive marketing, networking, it management, knowledge management
    
Oracle
Published By: Eloqua     Published Date: Dec 18, 2013
Lead scoring. It’s not voodoo marketing anymore.
Tags : 
oracle, oracle eloqua, lead scoring, marketing, sales, buying process
    
Eloqua
Published By: Oracle     Published Date: Sep 05, 2014
B2B Blogs are a different animal than the personal musings, rants, and raves populating the web. Powerful, if done with care, business oriented blogs can move interest to consideration. This easy-to-absorb guide explores what it takes to create the most compelling entries for the jaded world of business buyers. Learn to build long-term relationships. Grow your following. And, in the end, close more deals. Read the guide now.
Tags : 
b2b, blogs, absorb, personal, business, buyers, musings, rants
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and running, fine tuned, or expanded. It’s penned by the experts who understand that more than a third of everyone’s budget is now going to content creation. But most of that is wasted money. Read the guide now.
Tags : 
content marketing, buzz, budget, money, creation, input, b2b
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
There are so many social options for businesses these days it can be overwhelming. This guide gives you some helpful tips on choosing what communities – from online forums and content hosting sites to brand communities and Q&A sites – are right for your business goals. How do you plan for participation? How do you ensure the highest value is delivered. And do you need a designated community manager? Find out.
Tags : 
social, business, community, manager, goals, tips, value, participation
    
Oracle
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