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Published By: Gyro     Published Date: Sep 11, 2018
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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Gyro
Published By: VMware     Published Date: Aug 17, 2011
VMware Zimbra® delivers more value to SMBs than competing collaboration solutions, including greater user productivity, efficiency and agility.
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open source email, shared calendar for linux, shared calendar for mac, zimbra, gyro, smb, knowledge management, business process automation, business process management, open source, application integration, soap, service oriented architecture, project management
    
VMware
Published By: VMware     Published Date: Aug 17, 2011
Discover that VSA is resilient and easy to deploy, while enabling you to use advanced vSphere features like vSphere HA, vMotion®, and vSphere DRS.
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vsphere, storage, appliance, vsa, smb, storage, gyro, vmware
    
VMware
Published By: VMware     Published Date: Aug 17, 2011
This video webcast provides an overview of virtualization solutions from VMware® and explains the technology and products that enable these solutions.
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vmware, vm ware, virtualization, virtual machine, virtual server, virtual pc, virtualization, gyro, storage virtualization, infrastructure
    
VMware
Published By: VMware     Published Date: Aug 17, 2011
See a demo of Zimbra and understand how Zimbra and other VMware technology reduce risk and deliver a complete email and collaboration solution.
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open source email, shared calendar for linux, shared calendar for mac, zimbra, gyro, smb, networking, open source
    
VMware
Published By: VMware     Published Date: Aug 25, 2011
Download this white paper to learn more about how virtualization can keep your business running through many types of planned and unplanned IT outages
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vmware, vm ware, virtualization, virtual machine, virtual server, virtual pc, virtualization, gyro, storage virtualization, infrastructure
    
VMware
Published By: VMware     Published Date: Aug 25, 2011
This guide is designed to help business leaders make a case for virtualization by showing how it reduces costs and improves continuity and efficiency.
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vmware, vm ware, virtualization, virtual machine, virtual server, virtual pc, virtualization, gyro, storage virtualization, infrastructure
    
VMware
Published By: VMware     Published Date: Aug 25, 2011
Create a more robust, highly available, affordable infrastructure that's simple to deploy. Read our guide to learn how you can get started w/VMware.
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vmware, vm ware, virtualization, virtual machine, virtual server, virtual pc, virtualization, gyro, storage virtualization, infrastructure, design and facilities
    
VMware
Published By: VMware     Published Date: Aug 25, 2011
Read this white paper and learn how VMware is helping companies boost the value of server virtualization.
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vmware, vm ware, virtualization, virtual machine, virtual server, virtual pc, virtualization, gyro, storage virtualization, cloud computing, infrastructure, design and facilities
    
VMware
Published By: Gyro     Published Date: Apr 17, 2018
Influencing the five-plus decision-makers responsible for a major business-to-business purchase decision can feel like an impossibility. B2B Marketing, in conjunction with leading full-service global B2B agency gyro, set out to find the truths about today’s group dynamics.
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Gyro
Published By: Gyro     Published Date: Jul 05, 2018
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
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Gyro
Published By: gyro     Published Date: Sep 10, 2015
In this e-Book, learn what engineers value, how they view themselves and what they expect from the companies with which they work.
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engineers, gender stereotypes, hobbies, interests
    
gyro
Published By: gyro     Published Date: Sep 10, 2015
In this article, learn why these business leaders are moving to a more innate approach to decision-making, trusting their instinct and relying on “soft” factors to help guide them.
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emotion, technology, decision-making, instinct, company culture, reputation, level of trust
    
gyro
Published By: gyro     Published Date: Sep 10, 2015
In this article, learn why these business leaders are moving to a more innate approach to decision-making, trusting their instinct and relying on “soft” factors to help guide them.
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buyers, emotion, company culture, reputation, soft factors, hard factors
    
gyro
Published By: gyro     Published Date: Sep 10, 2015
This article explores how to connect with this unique group by dialing up the logic without losing the human element. In this article, find out how to bridge the gap.
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financial executives, line of business, lob, decision-making, logic, partnering
    
gyro
Published By: gyro     Published Date: Sep 10, 2015
Showing a softer side of manufacturing is winning over executives, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the standard manufacturing marketing approach would indicate that hard elements are more compelling, this new research suggests that the opposite is true: A significant majority of business leaders are moving to a more innate approach to decision-making, trusting their gut and relying on “soft” factors, such as company culture, reputation and level of trust, to help them make decisions.
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decision-making, company culture, reputation, emotion, strategy, buyers
    
gyro
Published By: gyro     Published Date: Sep 10, 2015
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
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cmo, marketing executives, marketers, marketing capabilities, growth
    
gyro
Published By: gyro     Published Date: Sep 10, 2015
The digital age has driven a rapid transformation of the IT role. No longer an order-taker, IT must now become a game-changer for the organization, according to new research gyro conducted addressing the perceptions, expectations and future priorities of IT. For IT to become a true change agent and business consultant, it must embrace its “human side” and show its relevance to business operations’ and leaders’ success. For many IT groups, this requires a change in culture and an updated mindset about the department’s ultimate purpose and focus, along with improvements in interdepartmental communication.
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line of business, lob, future of it
    
gyro
Published By: gyro     Published Date: Sep 10, 2015
To drive organizational change and achieve successful results, growth CMOs focus on fostering five specific adaptive capabilities: technology, omnichannel, measurement, social connectivity, and talent
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cmo, growth, adaptive capabilities, technology, omnichannel, measurement, social connectivity, talent
    
gyro
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
Analytics inform, but the gut is what executives rely upon most — even in tech, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the codes of the high-tech world would indicate that “hard” elements, such as cost, quality and efficiency, are more compelling to this audience, new research shows that the opposite is true. When asked to share their feelings about what really drives their purchase decisions, high-tech executives revealed that “soft” factors, including company culture, reputation and level of trust, were what they relied on most to help them make decisions.
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Tyco Integrated Security
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
Analytics inform, but the gut is what executives rely upon most when making decisions, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom would indicate that “hard” elements, such as details around cost, quality and efficiency, are more compelling to decision-makers, this new research shows that the opposite is true. When asked to share their feelings about what really drives their purchase decisions, senior executives revealed that “soft” factors, including company culture, reputation and level of trust, were what they primarily relied on to help them make decisions.
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Tyco Integrated Security
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
Want to appeal to financial executives? Dial up the logic. Financial executives differ from almost every other line of business (LOB) executive when it comes to decision-making, according to a new study conducted by the FORTUNE Knowledge Group in collaboration with gyro. While executives in most other industries are moving toward a more innate approach to decision-making, this group relies primarily on logic to guide their decisions. Understanding the differences between what financial executives look for in partnering with companies and what their peers value is key to developing messaging that appeals to this unique segment.
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Tyco Integrated Security
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
Showing a softer side of manufacturing is winning over executives, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the standard manufacturing marketing approach would indicate that hard elements are more compelling, this new research suggests that the opposite is true: A significant majority of business leaders are moving to a more innate approach to decision-making, trusting their gut and relying on “soft” factors, such as company culture, reputation and level of trust, to help them make decisions.
Tags : 
    
Tyco Integrated Security
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
Tags : 
    
Tyco Integrated Security
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
The digital age has driven a rapid transformation of the IT role. No longer an order-taker, IT must now become a game-changer for the organization, according to new research gyro conducted addressing the perceptions, expectations and future priorities of IT. For IT to become a true change agent and business consultant, it must embrace its “human side” and show its relevance to business operations’ and leaders’ success. For many IT groups, this requires a change in culture and an updated mindset about the department’s ultimate purpose and focus, along with improvements in interdepartmental communication.
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Tyco Integrated Security
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