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Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts donít fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumersí attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
    
First Data
Published By: CA Technologies     Published Date: Aug 22, 2017
Across industry sectors, the boundaries of the traditional enterprise are blurring, as organizations open up their on-premise data and application functionality to partner organizations, the Web, mobile apps, smart devices and the cloud. APIs (application programming interfaces) form the foundation of this new open enterprise, allowing enterprises to reuse their existing information assets across organizational boundaries.
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CA Technologies
Published By: Socrata, Inc     Published Date: Dec 02, 2013
Get Step-By-Step Guidance for Government Open Data Success from Socrata, the Global Open Data Leader.
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open data, open data platform, open data portal, open data policy, open data program, open data kit, open data field guide, new york city open data
    
Socrata, Inc
Published By: Socrata, Inc     Published Date: Dec 02, 2013
Build a World-Class Stat Program with Tips from Socrata, the Global Leader in Public Sector Performance Management.
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open data, open data platform, open data portal, open data policy, open data program, open data kit, opene data field guide, new york city open data
    
Socrata, Inc
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
    
Silverpop Engage B2B
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