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Published By: Sitecore EMEA     Published Date: Jan 23, 2018
It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done. What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.
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commerce, channels, content, customer, optimization, sitecore
    
Sitecore EMEA
Published By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead nurturing is about helping buyers along in their educational journey. Thus, it’s most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while simultaneously collecting behavioral data and triggering corresponding actions.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Account-based marketing (ABM) is the latest strategy those folks are trying to sell you. But with ABM, there’s one key difference: ABM isn’t a new, unproven idea; it’s a new way of combining proven fundamentals to help B2B marketers (you guessed it) reach the right prospect, at the right time, with the right message. Only this time, it really works.
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Oracle OMC
Published By: OneSource     Published Date: Dec 08, 2010
Have you received your quota for 2011 yet? Wondering how you are going to hit it?as
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webinar, onesource, business intelligence, prospects, lead generation
    
OneSource
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your pipeline and shorten your sales cycle.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
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ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce
    
Ability Commerce
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation
    
WhatCounts
Published By: StoryDesk     Published Date: Jan 04, 2013
What makes for a winning iPad presentation app for sales teams? How can interactivity keep prospects' attention focused? How can you use technology to make your message more memorable? Learn the answers to these questions and more.
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StoryDesk
Published By: Magic Logix     Published Date: Oct 20, 2012
According to Buzz Marketing, 85% of business buyers believe companies shouldn't just present information - they should engage with prospective buyers.
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Magic Logix
Published By: Akamai Technologies     Published Date: May 05, 2017
Web applications are valuable tools for businesses of all sizes. These applications enable businesses to communicate with customers, prospects, employees, partners, and other information technology (IT) systems. By definition, web applications must be open, interactive, and accessible at all times.. This report, authored by Frost & Sullivan analysts, takes a comprehensive look at the current Web Application Firewall (WAF) vendor landscape and analyzes the current web application threat landscape and how vendors will scale to face it.
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web applications, waf, ips
    
Akamai Technologies
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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data center design and management, data center
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior
    
Oracle
Published By: VMware AirWatch     Published Date: Jul 19, 2017
The VMware 2016 State of the Digital Workspace Report was performed in July 2016 and is a study that examined digital workspace adoption among global organizations across industries. Data represents a survey of 1,263 business decision makers (BDMs) and IT influencers to examine the worldwide progress in transitioning from the client-server era to the mobile-cloud era. Respondents acknowledged that game-changing IT relies on organizations adopting a digital workspace that includes security and identify management as vital components. With realistic prospects of achieving astounding return on investment (ROI), even businesses that cited obstacles to adoption may want to consider taking another look at business mobility initiatives.
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VMware AirWatch
Published By: VMware     Published Date: Feb 24, 2017
The VMware 2016 State of the Digital Workspace Report was performed in July 2016 and is a study that examined digital workspace adoption among global organizations across industries. Data represents a survey of 1,263 business decision makers (BDMs) and IT influencers to examine the worldwide progress in transitioning from the client-server era to the mobile-cloud era. Respondents acknowledged that game-changing IT relies on organizations adopting a digital workspace that includes security and identify management as vital components. With realistic prospects of achieving astounding return on investment (ROI), even businesses that cited obstacles to adoption may want to consider taking another look at business mobility initiatives.
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VMware
Published By: Adobe     Published Date: Sep 12, 2017
Read the Gartner MQ: Web Content Management to learn why Adobe is a leader. Gartner states, "Adobe's market understanding and product vision have consistently inspired WCM customers and prospects."
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe
Published By: Cloudian     Published Date: Feb 15, 2018
As the volume of unstructured data created and used continues to increase rapidly, organizations are faced with challenges around data storage. In response, many new technologies — specifically objectbased storage, software-defined storage, all-flash arrays, and cloud-based storage services — are experiencing rapid adoption. Yet object-based storage has been limited by the need to rewrite existing file-based applications — a prospect that is costly and requires more manpower than is practical for many organizations. Cloudian offers both an object storage platform and more recently an enterprise file services product. When deployed together, Cloudian's products are designed to consolidate file and object data into a single repository and can enable organizations to manage environments that span the cloud as well as on-premises.
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Cloudian
Published By: Kaon     Published Date: Feb 01, 2012
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
Long-term success in business has always been about more than just who you know and what you do. It’s dependent on what you do with your customers, prospects, suppliers and partners to help them succeed. How do you grow relationships with companies where your knowledge of their business is not fully understood, or limited at best? The answer: Data.
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Dun & Bradstreet
Published By: Oracle     Published Date: Aug 08, 2013
Increasing revenue while managing costs is a constant challenge for sales executives. Hiring more salespeople is often not an option. This free sales resource kit investigates some of the challenges facing today’s sales teams and ways in which sales can be optimised by using Oracle Sales Cloud to improve sales planning, coaching, prospecting and productivity. Download this free online resource tool to access videos, demos and whitepapers to see how you can sell smarter today.
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sales cloud, revenue, sales executives, oracle, sales, knowledge management, data management
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Increasing revenue while managing costs is a constant challenge for sales executives. Hiring more salespeople is often not an option. This free sales resource kit investigates some of the challenges facing today’s sales teams and ways in which sales can be optimised by using Oracle Sales Cloud to improve sales planning, coaching, prospecting and productivity. Download this free online resource tool to access videos, demos and whitepapers to see how you can sell smarter today.
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sales cloud, revenue, sales executives, oracle, sales, enterprise applications
    
Oracle
Published By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to it’s fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
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the key agency success, social trends, social, social media, agencies, importance and content, social media marketing trends, social data
    
Socialbakers
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In this webinar Black Duck Software (www.blackducksoftware.com), together with representatives of SAP, will review the benefits open source offers to development organizations, the management challenges it presents, and approaches for addressing those challenges.

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