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Published By: Dell PC Lifecycle     Published Date: May 22, 2018
Los patrones de compra de ordenadores personales para empresas están cambiando, pues los compradores buscan mejorar la seguridad y la experiencia de los empleados al mismo tiempo. Con el aumento global en la movilidad de los empleados y la tendencia de las empresas a dirigir sus inversiones hacia las tabletas y los ordenadores portátiles, las organizaciones están evaluando su inversión constante en los ordenadores de sobremesa . Queda claro que los compradores de ordenadores personales para empresas siguen valorando la seguridad y el rendimiento que ofrecen los equipos de sobremesa. También dicen que los nuevos formatos de sobremesa, como el formato Micro , les permiten ofrecer una mejor experiencia para los empleados, lo que para ellos es casi tan importante como la seguridad. Obtenga más información sobre las soluciones Dell con tecnología Intel®.
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Dell PC Lifecycle
Published By: Here Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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Here Technologies
Published By: Here Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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Here Technologies
Published By: CA Technologies EMEA     Published Date: May 23, 2018
Oggi la tecnologia digitale è ovunque: cloud, mobility, social network e Internet of Things stanno cambiando il modo in cui tutti noi lavoriamo e ci divertiamo. Questo mondo digitale in rapida evoluzione sta anche rimodellando il rapporto tra le aziende e i clienti, che ora si aspettano dai propri brand preferiti un'esperienza utile e interattiva. Anche la sicurezza è motivo di preoccupazione. Azienda e clienti si scambiano un volume in continuo aumento di dati sensibili, aumentando i fattori di rischio.La trasformazione del mercato sta inoltre intensificando la concorrenza. Come osserva l'analista Mark Raskino, "Come conseguenza, tutti i contendenti hanno rielaborato le proprie strategie e si sono risvegliate alla potenza del business digitale nello stesso momento. Il conflitto è quindi inevitabile.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 23, 2018
Nel suo libro Psicologia della scienza, pubblicato nel 1966, lo psicologo americano Abraham Maslow analizzò la teoria secondo cui coloro che operavano in ambito psicologico necessitavano di un approccio alla cura da più punti di vista per favorire la genesi di nuove idee, senza limitarsi a utilizzare le stesse teorie e le medesime tecniche create da Freud e dai suoi seguaci in un passato ormai remoto. Partendo dal presupposto che può risultare difficile cambiare il proprio punto di vista, Maslow scrisse: "[...] La tentazione, se l'unico strumento che hai è un martello, è di trattare tutti i problemi come se fossero chiodi". Abbiamo fatto tutti questa esperienza. Siamo talmente abituati a fare le cose come si facevano in passato che a volte non ci chiediamo neppure più il motivo per cui continuiamo a farle oggi.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 23, 2018
La protección del acceso con privilegios y la prevención de infracciones siguen constituyendo preocupaciones urgentes en empresas de todos los tamaños. Los atacantes recurren a una gama mayor de métodos más sofisticados para infiltrarse en sistemas vulnerables y, a pesar de que las noticias sobre infracciones externas ocupan con frecuencia los titulares, las organizaciones también deben ser capaces de defenderse contra las amenazas internas. De hecho, dado que en la actualidad se recurre de forma generalizada a la externalización y la asociación para acometer labores clave, un mayor número de usuarios tiene, hoy en día, acceso con privilegios a sistemas empresariales de fundamental importancia. Además, resulta primordial que los administradores actuales de los sistemas comprendan cómo se están utilizando estos últimos, quién los usa y en qué condiciones. Desafortunadamente, las soluciones estándar de seguridad no pueden proteger el acceso interno o con privilegios de manera eficaz y ad
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 24, 2018
En su libro publicado en 1966, “The Psychology of Science”, el psicólogo norteamericano Abraham Maslow abordó la idea de que los profesionales de la psicología necesitaban acometer sus métodos de tratamiento desde diferentes perspectivas para poder contar con ideas nuevas y no simplemente seguir usando las mismas teorías y técnicas creadas por Freud y sus seguidores tantos años atrás. Consciente de la posible dificultad de cambiar de punto de vista, Maslow escribió: “Si la única herramienta de la que se dispone es un martillo, es tentador abordarlo todo como si de un clavo se tratara”. Todos nosotros hemos vivido esta experiencia. Nos acostumbramos tanto a la manera en la que se han ido haciendo las cosas que a veces no nos cuestionamos las razones para seguir haciéndolo así.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 24, 2018
En la actualidad, la tecnología digital está por todas partes; la nube, los dispositivos móviles, las redes sociales y el Internet de las cosas están cambiando nuestra forma de trabajar y divertirnos. Este entorno digital que evoluciona a gran velocidad está, además, redefiniendo las relaciones entre la compañía y sus clientes, que ahora esperan recibir una experiencia cómoda e interactiva de sus marcas favoritas. La seguridad es también una prioridad. Los riesgos son ahora mayores, pues tanto la empresa como sus clientes intercambian una cantidad cada vez mayor de datos confidenciales.
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CA Technologies EMEA
Published By: Epson     Published Date: May 10, 2018
Online, mobile, omnichannel, untethered, data mining, automation, and remote communication are all now buzzwords surrounding the new technologies and resources financial institutions have to help them re-invent their branch experience. Capabilities are available today that were not imagined a decade ago. This is an exciting time for those institutions that can look to the future and enhance their offerings. While technology is driving change, it can also be a tremendous challenge for financial institutions as they work to keep pace and even take advantage of the dramatic shift in customer needs and expectations. Millennials, baby boomers, small businesses – all are important market segments with very different wants and needs. Driven by technology, the new demand is for a complete online presence, complemented by more flexibility in personalized services, and specialized expertise available in every branch. Suffice it to say, financial institutions of all sizes and in every geography a
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Epson
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
    
WhatCounts
Published By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
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customers, predictive, branding, consumers, competition, lifecycle
    
CrowdTwist
Published By: TargetMarketing     Published Date: Jun 04, 2010
You'll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.
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napco, target marketing, customer segmentation
    
TargetMarketing
Published By: Cisco EMEA Tier 3 ABM     Published Date: Nov 13, 2017
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals. Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
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sd-access, segmentation, network fabric, wan, automation, cisco, analytics
    
Cisco EMEA Tier 3 ABM
Published By: Cisco EMEA Tier 3 ABM     Published Date: Nov 13, 2017
Cisco has recently unveiled its new intent-based networking strategy, called "The Network. Intuitive." The goal of intent-based networking is to allow greater levels of automation, security integration, and centralized manageability within a software subscription orientation. Intent-based networking is underpinned by Software-Defined Access (SDA), Cisco's automation engine built upon the company's Digital Network Architecture (DNA), which automates network segmentation, policy enforcement, and troubleshooting. Other core components of the announcement include a refresh of Cisco Catalyst switches, a new licensing model for infrastructure, and an all-in-one management console called DNA Center.
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centralized operations, management, intelligent systems, multi vendor support, cloud, cisco
    
Cisco EMEA Tier 3 ABM
Published By: Dell EMC     Published Date: May 23, 2017
The rapid growth of unstructured data poses significant challenges to store, manage, secure and protect data across virtually every industry segment. You need a way to manage your data: simply, securely and cost-effectively.
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Dell EMC
Published By: Cisco     Published Date: Feb 23, 2016
As security continues to get more complex Cisco looks at a network visually for secuirty aspects and is not based upon classifications of boundary and segmentation. Putting the 'Network' back in Network Security is an implementation used through: Netflow, Fire & ISE, Beyond Access Control (SGT & TrustSec)
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network management, network secuirty, network optimization, networking, security, best practices, productivity, project management
    
Cisco
Published By: SAP SME     Published Date: May 09, 2017
A transformação digital está diretamente relacionada à mudança em curso da economia digital, que se traduz na interconexão em tempo real de indivíduos, empresas e sociedade, com respaldo da tecnologia. Pense nos recursos avançados que estão modificando a natureza dos negócios: » Hiperconectividade –decorrente das comunicações a qualquer hora e lugar. » Poder computacional ilimitado, disponibilizado pelas diversas plataformas. » Computação em nuvem, com acesso facilitado a softwares e serviços hospedados. » Proliferação de sensores e dispositivos móveis, que oferecem novas e contínuas fontes de informação, bem como meios de acessá-las. » Avanços na segurança cibernética, que garantem acesso confiável e uso de informações essenciais, minimizando vulnerabilidades internas e externas.
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SAP SME
Published By: SAP SME     Published Date: May 09, 2017
A transformação digital está diretamente relacionada com a mudança em curso da economia digital, que se traduz na interconexão em tempo real de indivíduos, empresas e sociedade, com suporte da tecnologia. Pense nos recursos avançados que estão modificando a natureza dos negócios: » Hiperconectividade – decorrente das comunicações em qualquer tempo e lugar » Poder computacional ilimitado, disponibilizado pelas diversas plataformas » Computação em nuvem, com acesso facilitado a software e serviços hospedados » Proliferação de sensores e dispositivos móveis, que oferecem novas e contínuas fontes de informação, bem como meios de acessá-las » Avanços na segurança cibernética, que garantem acesso confiável e uso de informações essenciais, minimizando vulnerabilidades interna e externa
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SAP SME
Published By: SAP SME     Published Date: May 09, 2017
Não aconteceu de um dia para o outro, mas aconteceu. A comoditização e a concorrência global aumentaram a pressão em quase todos os setores. Para piorar a situação, os mercados inanceiros tornaram-se mais exigentes do que nas décadas anteriores. Todos procuram o crescimento sustentável, mas poucos encontram a fórmula secreta para o conseguir. O que isso tem a ver com engajamento? Tudo. As empresas otimizaram suas operações para obterem ganhos precisos. Os CEOs estão virando sua atenção para as equipes centradas no cliente – marketing, vendas, comércio e atendimento ao cliente – para atraírem mais clientes e manterem relacionamentos mais profundos com eles. As regras do jogo mudaram.
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SAP SME
Published By: Pega     Published Date: May 25, 2016
Organizations are constantly turning to IT solutions to streamline their operations and processes and gain efficiencies. Business Process Management solutions is one area gaining traction inside enterprises as they look to making their workflow more effective and more capable to an ever changing business environment. According to Gartner, BPM-platform-based case management frameworks are configurable "apps" meant to help solution architects accelerate the delivery of unique and flexible case management solutions. Gartner evaluated 11 providers in this growing market segment including Pegasystems. Download this Gartner Magic Quadrant analysis for BPM platform-based case management frameworks and gain a better understanding of the solutions offered by each BPM vendor.
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business optimization, business strategy, network management, business applications, best practices, business process management, solutions, business intelligence
    
Pega
Published By: Microsoft     Published Date: Jun 19, 2017
Gartner reports that 75% to 80% of organizations are using some form of agile project management process. Although agile project management has been around for many years, the way we adapt it has changed significantly, especially as project portfolio management (PPM) practices have evolved. In today’s businesses, technology plays a crucial role in our success, but technology can also make things more uncertain. This uncertainty has given us the motive to be more flexible and requires a “think on your feet” mentality. For this reason, we've seen a big spike in Agile PPM over the last few years. So how do we continue to deliver stability and efficiency, the result of traditional style PPM, while also giving in to necessary risks that lead to innovation and competitive edge? It’s simple: accept the value in each method, avoid the inevitable pains that may develop with segregation, and opt for a unified agile and traditional PPM model.
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Microsoft
Published By: Adobe     Published Date: Nov 09, 2017
Robust Data Management Platforms drive intimate customer experiences. You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target. The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
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