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Published By: Here Technologies     Published Date: Dec 18, 2018
Are automakers re-inventing the wheel with every new navigation program without creating user value? Users movement towards free mobile apps that mirror to in-dash screens may be the symptom of a negative cost-benefit perception. But the automotive industry has an opportunity to change these market dynamics. By delivering compelling experiences that leverage their core advantages, OEMs can create touchpoints for recurring revenue streams from the IVI. This white paper from ABI Research discusses the state of the connected navigation market, the challenges OEMs face, the industry paradigms blocking OEMs from creating customer value, and the advantages OEMs could leverage.
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location data, navigation, automotive
    
Here Technologies
Published By: MuleSoft     Published Date: Nov 27, 2018
Traditional insurers are no longer safe with insurtechs challenging incumbents to rethink their business and operating models. This mass disruption creates increased pressure on IT to deliver intrinsic business value, including new services, customer touchpoints, and experiences. Successful insurance transformation requires rethinking the traditional IT operating model to allow IT to focus on creating reusable assets that empower lines of business. Doing so increases IT’s delivery capacity, making businesses more agile. Read this whitepaper to learn: An overview of the challenges insurers are facing in the industry. How a new IT operating model – API-led connectivity – allows IT teams to unlock data from legacy systems and drive reuse across the enterprise. Strategies for using APIs to create a single view of the customer and build connected customer experiences.
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MuleSoft
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: LogMeIn     Published Date: Mar 19, 2015
Companies have long emphasized touchpoints - the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger - and more important - picture: the customer's end-to-end journey. Download this white paper to learn more about customer experience.
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customer experience, customer satisfaction, purchasing, customer journey
    
LogMeIn
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems, business analytics, open source, software outsourcing, productivity
    
Pega
Published By: Adobe     Published Date: Sep 12, 2017
Read Forrester's inaugural Wave for Digital Intelligence Platforms to see why Adobe is the only leader. Forrester assesses 15 capabilities needed to develop a holistic understanding of customers across digital touchpoints.
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Adobe
Published By: DocuSign UK     Published Date: Nov 06, 2018
"In today’s intensely competitive marketplace, the business world is moving rapidly to online transactions from inefficient, costly, paper-based processes. Furthermore, consumers expect to be able to interact digitally anytime, anyplace, so providing easily accessible digital touchpoints is also critical to successfully keeping and retaining your customers. No matter the size or type of business you’re in, you want to save money and increase revenue. And you want to make it all easy. Electronic signatures are a powerful way to accomplish all that. Read the report to learn how leading companies across industries are improving critical business processes using eSignatures to achieve: - Greater customer satisfaction - Higher close rates and productivity - Lower costs, greater efficiency - Improved time to revenue - Compliance and security-risk mitigation"
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DocuSign UK
Published By: T Systems     Published Date: Nov 19, 2018
If only there was a whitepaper that could explain how digitalization is changing the retail landscape while advising retailers on how they can embrace this driving force to excel in the industry. Here at T-Systems, we have produced a whitepaper that provides a detailed look into what is required for your retail business to succeed in the digital age. Our ‘Shaping Retail’s Future, Understanding & Delighting Customers in The Digital Era’ provides you with the means to safely navigate and prosper from the effect that digitization is having upon the industry. In a retail world that demands engaging with an ever more sophisticated level of consumer, those whom exhibit less brand loyalty year-on-year – the window for error has become decisively small. Our whitepaper enables your business to identify your digital needs for more effective retail operations by asking critical questions to reveal and plug your capability gaps. We examine the importance of developing the right omnichannel strateg
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retail, sales, whitepaper, t-systems, omnichannel, data analytics, touchpoints, digitization, iot
    
T Systems
Published By: Adobe     Published Date: Nov 07, 2013
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
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adobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings, seamless data ingestion, message delivery, strong vendors, product evaluations, selecting right partner, audience insights, coordinated targeting, data management
    
Adobe
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
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touchpoint marketing, marketing models, customers, new marketing models, customer engagement, customer experience
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
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touchpoint marketing, marketing models, customers, new marketing models, customer engagement, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
It’s such a diverse space, and today’s discerning shoppers rightly want a consistently great retail experience. This means a fully personalised and user-friendly service, across multiple devices and touchpoints. Nowadays, a run-of-the-mill digital experience just doesn’t cut it.
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Adobe
Published By: Salesforce Commerce Cloud     Published Date: Sep 29, 2016
The concept of distributed commerce, the ability for consumers to buy on any Internet-connected device or application, could have a profound impact on retail. As a result, integrating new means of engagement and commerce – quickly and at scale – is vital. In this whitepaper from Salesforce Commerce Cloud, formerly Demandware, you’ll see how every touchpoint is a transaction and how retailers can adapt. Download now!
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demandware, commerce, retail, shopping, shopping journey, distributed commerce, knowledge management
    
Salesforce Commerce Cloud
Published By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
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customer experience, customer loyalty, repeat sales, omni-channel customer
    
SAP
Published By: Cognizant     Published Date: Oct 23, 2018
There’s plenty of room in the digital economy for traditional retailers, as long as they shift focus from the products they offer to the experiences they provide, blending the physical and digital worlds to offer distinct and personalized shopping experiences and unleashing the untapped power of emerging new ecosystems. At the heart of retail’s ongoing transformation is a shift in focus from the point of sale to the point of experience. Retailers that will thrive and prosper in the digital economy will be those that think beyond the products they sell to providing hyper-personalized shopping experiences that surprise and delight the consumer at each interaction, regardless of channel or touchpoint. This white paper illuminates these strategic imperatives and delivers actionable recommendations to established retailers seeking to convert challenge into opportunity amid growing concern that they should merely concede victory to digitally-native companies.
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cognizant, digital economy, retail
    
Cognizant
Published By: Optimizely     Published Date: Apr 06, 2018
We live in the age of the consumer. Across touchpoints, customer expectations for digital interactions and brand experiences are evolving. Today, it is critical for organizations to deliver high-performing, personalized encounters across the customer journey. To drive innovation and stay competitive, organizations need to reorient towards the customer—which means being able to understand their needs, adapt to their expectations, and quickly make improvements. But pinpointing where to make iterations across your tactics and digital entities like websites and landing pages can be a difficult task—especially in today’s multi-touch environment.
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Optimizely
Published By: Optimizely     Published Date: Apr 06, 2018
Optimizely helps companies better understand and serve their customers. Every touchpoint with a customer is an opportunity to win that customer’s heart, make them great, and make them better. By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth. Optimizely enables you to experiment everywhere—both across the organization and across every interaction you have with a customer. In a company that experiments everywhere, everyone from Marketing to Product Management, Design, Engineering, and the C-Suite can inform their decisions with experiments that engage customers for their reactions.
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Optimizely
Published By: Okta     Published Date: May 09, 2016
Cloud-first, mobile-first organizations are seeing huge benefits from taking a more distributed approach to IT. Business units are given more freedom to evaluate and select SaaS applications that will enable efficiency and growth. Users are given more freedom to use the devices that make them the most productive. When this trend started, most IT organizations were able to implement some basic, manual processes to administer and govern IT in this best-of-breed distributed environment. However, as the number of touchpoints increases, IT needs to automate to keep pace. This paper goes into more detail on the top 5 reasons to automate identity lifecycle and identity administration and build a solid foundation for future cloud-first, mobile-first IT.
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Okta
Published By: Sprinklr     Published Date: Nov 22, 2016
CXM is the process of providing unforgettable experiences to your customers at every touchpoint – online, on the phone, on social, and in person. It’s the future of every business operating in a networked world. So where do you begin?
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customer service, customer experience, customer retention, voice of the customer, social customer service, social customer care, customer care
    
Sprinklr
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Traditional organizations across the globe are transforming to compete against digital-only players, in restructuring to put the customer first. The world’s buying behavior - and people’s behavior in relation to technology - is quickly changing in connection with online distribution channels, smart devices, and their interplay with offline touchpoints. Siloed business systems and their old reporting lines need to shift, and synchronize - fast.
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programme, manager, data, analyst, technical
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Wholly relevant and personalized customer service is no longer an optional preference, so much as an inevitable reality. Through the right data management technology, marketers can pave the way for their customers to reach the right ticket for their chosen journey, through the channels they prefer, in a way which means something to them in that particular moment. Airlines don’t have to make use of beacon technology and IoT to begin uplifting their outreach, but should choose a solution which is ready as soon as they are, to plug into, embrace and deliver actions with a shifting landscape of consumer touchpoints.
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customer, marketers, technology, management
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
It’s not a pipe dream. Here’s how marketers can connect with customers and prospects wherever they are, with Intelligent Orchestration of data, across marketing technologies and touchpoints. These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between.
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online, marketer, data, mobile app
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: Okta     Published Date: Jul 19, 2016
Cloud-first, mobile-first organizations are seeing huge benefits from taking a more distributed approach to IT. Business units are given more freedom to evaluate and select SaaS applications that will enable efficiency and growth. Users are given more freedom to use the devices that make them the most productive. When this trend started, most IT organizations were able to implement some basic, manual processes to administer and govern IT in this best-of-breed distributed environment. However, as the number of touchpoints increases, IT needs to automate to keep pace. This paper goes into more detail on the top 5 reasons to automate identity lifecycle and identity administration and build a solid foundation for future cloud-first, mobile-first IT.
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best practices, business optimization, business management, productivity, cloud services, mobile, identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security, cloud applications., business intelligence
    
Okta
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