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Published By: Acquia     Published Date: Feb 26, 2015
The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.
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audience segmentation, commerce-content connection, online shopping, acquia, it management, knowledge management, enterprise applications
    
Acquia
Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
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customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation
    
Act-On
Published By: Act-On     Published Date: Apr 20, 2015
This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
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act-on, leads, segmentation, lead scoring, rank segmentation, prioritizing leads
    
Act-On
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions, customer engagement programs, adobe customers outperform, company brand awareness, big data, structured data, data quality, data integration, customer segmentation, customer empowerment, quality of service, content management
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
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adobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings, seamless data ingestion, message delivery, strong vendors, product evaluations, selecting right partner, audience insights, coordinated targeting, data management
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution, predictive analysis
    
Adobe
Published By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
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test, target, business objectives, segmentation, pitfalls
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: • The role of dynamic merchandising in engaging customers • Steps to create compelling customer experiences using audience segmentation and personalization • Ways to scale customer experiences to create powerful connections, no matter the device or channel
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customer experience, merchandising, customer engagement, commerce experience, audience segmentation, personalization
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: The role of dynamic merchandising in engaging customers Steps to create compelling customer experiences using audience segmentation and personalization Ways to scale customer experiences to create powerful connections, no matter the device or channel Simply fill out the form to download the report.
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Adobe
Published By: Adobe     Published Date: Nov 10, 2017
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
Published By: Bazaarvoice     Published Date: Nov 05, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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bazaarvoice, business results, business insights, social segmentation, product innovation, consumer research, product enhancements, product performance, customer preferences, product catalog, collaborative commerce, customer experience management
    
Bazaarvoice
Published By: Bronto     Published Date: Feb 01, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: • How flexibility in choosing the number and time to send emails can increase engagement. • What to look for in the segmentation and personalization of cart recovery emails. • How A/B testing can take your cart recovery program to the next level.
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sales, cart recovery, online shopping, retail
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: How flexibility in choosing the number and time to send emails can increase engagement. What to look for in the segmentation and personalization of cart recovery emails. How A/B testing can take your cart recovery program to the next level.
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sales, customer, consumer, revenue, recovery
    
Bronto
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map, mapping, audience development, resources, buyer personas, sales development, sales leads, in-person environment, audience segmentation, promotion planning, audience, b2b, btob
    
Bulldog Solutions
Published By: CDC eCommerce     Published Date: Jun 20, 2011
Download this white paper to learn how to help drive eCommerce loyalty, traffic, and excitement with price segmentation, flash sales, and online auctions.
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cdc ecommerce, ecommerce loyalty, price segmentation, flash sales, online auctions, traffic, product lifecycle, social media integration, auction solutions
    
CDC eCommerce
Published By: Cisco     Published Date: Feb 23, 2016
As security continues to get more complex Cisco looks at a network visually for secuirty aspects and is not based upon classifications of boundary and segmentation. Putting the 'Network' back in Network Security is an implementation used through: Netflow, Fire & ISE, Beyond Access Control (SGT & TrustSec)
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network management, network secuirty, network optimization, networking, security, best practices, productivity, project management
    
Cisco
Published By: Cisco     Published Date: Jul 11, 2016
Today’s corporate networks are more important to business objectives than ever before. Consequently, greater amounts of sensitive data traverse both wired and wireless networks. This plethora of valuable data in today's enterprise attracts an increasing number of hackers and malware applications. However, the inherent connected intelligence and distributed nature that makes the network a treasure trove for cybercriminals can also empower the network to be a proactive security tool. Through traffic visibility, and segmentation, today's enterprise network can prove itself to be a sensor and enforcer for security.
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Cisco
Published By: Cisco     Published Date: Sep 07, 2016
In this white paper, you will learn how to simplify security engineering with effective network segmentation.
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Cisco
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