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The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper

White Paper Published By: Neolane, Inc.
Neolane, Inc.
Published:  Dec 30, 2008
Type:  White Paper
Length:  26 pages

This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.



Tags : 
neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm, marketing, convergence sales and marketing, integration, marketing technology, mom, web analytics, multi-variant, unica, aprimo, neolane, crm software, custom content

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