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Social media strategy: Word-of-mouth marketing for the digital age

White Paper Published By: Ektron
Published:  Aug 26, 2009
Type:  White Paper
Length:  16 pages

Social media allows people to be more connected than ever before and the mediums available for marketing are changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether they are participating or not. Venturing into social media means opening up your brand and company to the world at large and giving up control over how your message is spread. Find out how to take back some control (even as you give some up) to make sure that your brand is being promoted in a positive and effective way.

Tags : 
social media, ektron, intranets, powerpoint, word of mouth, marketing, .net, cms, facebook, twitter, content delivery, content management system, project management

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